Optimizing Your Posts

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A CMS, such as WordPress, offers you various ways to optimize your website in order to be found easier in Google, Bing and other search engines.

We recommend that you use some of the specialized plugins to improve your ranking. With the Yoast SEO plugin, for example, you can fine-tune your SEO settings and customize your website even more effectively.

The plugin allows you to optimize the search engine suitability of your website through a variety of settings, which can help increase the number of visitors to your site. With Yoast's Google Analytics plugin, you can also get accurate analysis of your users' visiting behavior.

Yoast SEO is well suited for beginners and also offers many additional settings for even the most experienced users.

Improving Posts by Customizing Keywords and Meta-Elements

In order to increase the relevance of your website and achieve better chances for good rankings in the search results, you should give each blog post a meaningful title and a fitting description. Meta keywords, on the other hand, no longer play a role in the ranking.

After you have activated Yoast SEO, a box with various tools will appear below the edit box for your posts.

Analysis page of Yoast SEO

The Snippet Editor shows you in a post preview how your page will be displayed later in the search engines. By clicking on a title, URL or description, you can customize it directly in the preview for output to Google and other search engines.

You define the focus keyword before writing your contribution - it helps you to optimize your content specifically for certain search queries but has no direct influence on SEO itself.

Optimizing Your Post with Content Analysis for Search Engines

In the Content Analysis section, Yoast SEO checks your post and makes concrete suggestions for improving the length of your contribution and your title as well as the number of links in your contribution. Yoast SEO also checks if you have created a meta-description for your post and if your content works well towards your focus keyword.

The traffic light system for the respective categories shows you where there is still room for improvement in your settings. With Yoast's Google Analytics plugin, you can see accurate statistics about traffic and usage of various pages on your site.

To do this, you must activate the plugin on WordPress Gestionado and then connect your website to Google Analytics and your Google Account.

Edit Meta Robot Website Indexing Elements

In the Yoast SEO box, you can make settings for Meta Robots to control how your website is indexed. In order not to exclude yourself from the search engines or to influence your rankings negatively, you should learn in detail about all of the possible settings before the optimization. All important information can be found directly in Yoast's Ultimate Guide to the Meta Robots Tag.

Advanced settings of Yoast SEO

In the Advanced Settings, you can determine whether your website should be indexed by search engines or whether certain pages should be blocked by search engines (noindex). In addition, you can decide whether the crawlers ("robots") of the search engines should follow the links on the respective page ("follow") or not ("nofollow").

Optimizing Your Post for Facebook and Twitter

Yoast SEO allows you to easily customize your posts for Facebook and Twitter.

Twitter settings of Yoast SEO

You can customize the title, description and image of your contribution for the two social media channels without changing anything in your original contributions.

This article was published on 12 Sep 2018 by sebastian.zientek as part of the topic SEO .